I am a person who loves language and spelling manipulation. If you decide to abbreviate a word in your speech-how do you write it when you translate that to written converstions? One of the former president of Reed college believed in throweing owt awl speling rools and speling ownlee foeneticaly. I love stuff like that! However, there is one form of spelling manipulation that I simply cannot abide. Changing Cs to Ks.
It is something that has always caused me rage, a rage which was rekindled as I walked past the StarKargo warehouse. StarKargo is some low budget delivery company which is only made more low budget by the letters peeling off their van and the fact that they call themselves a "quality" service. (A low budget blog post for another time: don't call yourself quality if you can't even paint your van properly) In any case, if those things weren't enough, I am immediately put off by spelling Cargo, Kargo. Cargo, as a word, is perfectly adequate. Sure, it's not exciting, but who needs exciting in a delivery company?
Everyone wants to stand out, it's true, but if you want to stand out for me, please don't change your Cs to Ks. The only thing it makes me think is that you couldn't think of anything more original to do to make you notice you and you could only use the most clichéd and boring and pathetic way of drawing attention to yourself. There are some things-mullets, those beach t-shirts with sexy cartoons in bikinis on them, driving cars that spew black noxious gas-that do in fact draw attention to you...BUT IT'S NEVER IN A GOOD WAY. ONLY IN A WAY THAT MAKES PEOPLE THINK YOU ARE THE MOST LOW BUDGET.
There is nothing inherently better about Ks. It only makes you seem unsure about your ability to spell. And it definitely makes you seem really unoriginal. It's like your marketing team was phoning it in that day. Or maybe they were playing a prank on you and didn't actually want you to get any business. And, to use some really low budget political scare tactics....turning Cs to Ks is only one of the KKKs favorite pastimes.*
So...please...no more of this. Resist temptation. Keep that C a K. Your customers will thank you!
*It really is! http://en.wikipedia.org/wiki/Ku_Klux_Klan#Vocabulary
